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Course level
This course is ideal for mid to senior level designers
Next course begins
February 2nd
Limited number of spots available
Course duration
6 weeks
3 - 4 hours per week
Price
$999
Due on start date
Overview
Data forms the foundation of effective product and UX design, empowering designers to shape products that precisely address user needs and enhance user journeys. Moreover, data cultivates collaboration by allowing designers to more effectively communicate with diverse teams and quantify design's impact on business metrics.
In this 6-week course, experienced UX / product designers will build strong proficiency utilizing product data — from selecting pertinent metrics to devising experiments, formulating data-informed design improvements, and delivering data-driven insights to colleagues within their organizations. Each week, students will engage in self-paced online lessons and participate in hands-on projects. They will also meet with an assigned peer group at a regular, scheduled time. These peer group sessions will be led by a design mentor with expertise in data-driven design, and will aid students in refining their project work, addressing outstanding questions, and ultimately gaining the confidence to adeptly leverage data in their respective design roles.
Course Format
During the 6-week online course, participants will engage in a mix of learning moments including:
Hybrid format
Complete lessons on your own time each week and then meet live weekly in peer group sessions
Hands-on projects
Put theory into practice by analyzing and acting on sample data sets
Peer group sessions
Scheduled sessions let you get peer and mentor feedback on your work
Mentor feedback
Receive personalized critiques and insights on your project work
What Students Say
“...extremely valuable and applicable to my ongoing work.”
- Rachael S., UX Designer, CNH Industrial
“I really liked the material… 10/10 for quality content.”
- Beatriz R., Product Designer, Personify
“Easily digestible yet robust… The mix of the program being interactive, but self-paced throughout the week, was helpful to me as a mom and working professional.”
- Adrienne H., UI Designer, Yext
Mentorship From a Top Designer
We’ll connect you with an experienced professional designer with a track record of mastery in data-driven design. They’ll guide your progress and provide personal feedback on your work.
Approved by Our Design Advisory Board
The Data-Driven Design curriculum is informed by the experiences of our Design Advisory Board. These senior leaders have years of experience hiring and growing design teams. They know the skills that maturing designers need to be successful today and well into the future.
Meeta Mathur
Director of UX Design, Athenahealth
Advisor
Meeta brings 25+ years experience in leading design teams through multi-team, multi-year, complex visioning and strategic projects. Meeta has experience in consulting, and in product design for fintech and healthcare. She is also a design mentor to young professionals and an advisor to startups seeking design management expertise.
Lisa Jackson
Former VP and GM, frog
Advisor
Lisa is an executive with 20+ years defining and executing product strategy based on human-centered design. She has a proven track record for incorporating user experience into technology offerings at global companies like frog, Philips, and HP.
Kaycee Collins
Product Design Director, Honor Care
Advisor
Kaycee uses a human-centered approach to people management as she leads the product design team at Honor Care. She’s previously led a design team at WW, taught advanced design courses with Cooper Professional Education, and worked as a UX researcher at Scottrade.
Course Details
In this course, you’ll learn how to use data to design, launch, improve, and grow digital products. You’ll also practice crafting experiments to validate your design decision-making and create an impact. This course is perfect for experienced UX and Product Designers, with 3-4 hours of course material and activities every week.
Here are a few of the core topics and exercises that will help you sharpen your skills:
Week 1:
Business Value of Data-Driven Design
Getting Started
Understand how data is used in business and product decision-making, and why designers need to leverage it as part of their decision-making process.
Product Metrics
Learn the fundamentals of product metrics, and how teams use them to guide what gets designed, built, and measured over time for apps and web products.
Connecting Metrics to Data
Explore what tools product teams use to monitor product metrics, such as data tracking tools and business dashboards, and how you can use them to better understand user behavior.
Week 2:
Using Data in New Product Development
Data in New Product Development
Learn how to best leverage research and other forms of data when creating a new digital product or feature from scratch.
Design Briefs and Rationale
Understand how to initiate a new product or feature with stakeholders that’s grounded in data and metrics.
Creating Data-Informed Recommendations
Practice creating design recommendations for new product features that build on qualitative and quantitative data.
Week 3:
Iterating Products with Data
Data in Product Iteration
Learn best practices for continuously improving digital products through usage data and data-informed experimentation.
Using Data in Prioritization
Understand how to use data and metrics to prioritize which product improvements should be made first in your product backlog.
Creating Experiments for Product Iteration
Practice planning statistically significant experiments that’ll help improve usage and usability of digital products.
Week 4:
Growing Products through Data-Informed Experiments
Data in Product Growth
Understand what metrics matter most for growing and scaling digital products, and how they can influence overall product health.
Designing Experiments for Growth
Learn best practices for how to set up a data-informed growth experiment.
Week 5:
Overcoming Real-World Obstacles
Moving Past Experimentation Roadblocks
Understand common challenges teams face when running experiments, and how best to address them.
Finding Gaps in Data
Practice identifying when to conduct research or gather data, versus running experiments or building features.
Week 6:
Presenting with Data
How to Structure Conversations Around Data
Build trust and confidence in your work by intentionally structuring your interactions with different stakeholders.
Putting This into Practice
Learn practical strategies for applying the tools from this course with your company and teams.
You're in Good Company
Our community of students, alumni, and mentors work at top organizations, including:
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Frequently Asked Questions
What do I need to know in order to take this course?
This course is for professionals who’ve worked in a UX/UI design role for at least 3 years, and already have some experience in designing and shipping digital products. If you’re just starting out in UX/UI design, then you should consider our UX Academy Foundations course.
How will this course help my career development as a designer?
This course will help make you a more effective partner to data-minded stakeholders in your organization, such as your leadership team, product management, engineering, and data analytics. After taking this course, you’ll be stronger at using data to make design recommendations and influence feature prioritization in your product backlog. Plus, with improved experimentation skills, you’ll be able to propose and construct experiments that’ll help you prove the value of design improvements. All of these skills will help you create more impact in your role as a UX/UI designer.
Will I earn a certificate in this course?
Yes. Students who successfully complete Data-Driven Design may request that a Certificate of Completion be sent to them via email.
How are peer group sessions scheduled?
Cohort sessions will be held Wednesdays, Thursdays, and Fridays at either:
• 12pm ET (9am PT)
• 6pm ET (3pm PT)
When you sign up for the course, you'll note all of the times that you would be able to meet with a group. Based on availability, we'll place you into a session at one of those times.
If these days and times do not work for you, after you register we’ll ask you to share your broader availability and will do our best to place you in a session that better aligns with your schedule.
Do you offer any discounts?
We currently offer discounts for veterans. We also offer a payment plan that allows you to pay half up front and half at the end of the course. To learn more, contact our admissions team.
What is the course pacing?
Students should expect to spend 3-4 hours per week on course work including time for reading, practice projects, and peer group sessions. The following milestones will exist each week:
• Sunday: New content is released.
• Wednesday, Thursday, or Friday: Participants will meet with their mentor and peer group to present their work and get feedback.
• Friday: Participants will submit their projects to the platform. Participants may choose to make updates to their project based on what was discussed in their peer group earlier in the week.
• Monday: Mentors will provide written feedback on project work.
You can also unlock the next unit early by completing all lessons and project work ahead of the deadline.
What if I can’t start the course on launch day?
You’ll have some flexibility on when you complete coursework, but you should plan to have a first draft of your project complete before your peer group session each week.
What if I don’t like the course?
During the first four weeks of the course, you can cancel your enrollment and we’ll provide a prorated refund based on the week of the course that you’re in. After the fourth week of the course, you are no longer eligible for a refund.
Can I use my company’s L&D budget for this course?
Absolutely! Many of our students’ tuition is sponsored by their employer. If you have any questions about how to do this when you’re enrolling for the course, please reach out via our Help Center contact form for more information or contact our admissions team.
Also, to help you with requesting reimbursement, feel free to copy / paste / edit the below email text:
Hi {Manager Name},
I’m writing to you about a course called Data-Driven Design that I’d love to enroll in using my learning & development budget. The course is on Designlab, a platform that’s trained thousands of UX / UI / Product Designers who work at companies like Netflix, Amazon, and Google.
The course is designed to:
- Improve my ability to propose and construct experiments that help benchmark and measure the value of design improvements
- Strengthen my ability to use data when making design recommendations and prioritize the product backlog
- Be a better partner to data-oriented stakeholders around the organization
The course format was specifically set up with working designers in mind, and is a mix of asynchronous lessons, hands-on project work, and weekly peer group sessions facilitated by an expert in data-driven design. These peer group sessions will not only allow me to get direct feedback on my work, but also network and learn from peer designers at other organizations.
The course costs 999 USD, and you can check out the course details here.
Thanks,
{Your Name}
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