Course level

course level intermediate

This course is ideal for mid to senior level designers

Next course begins

February 2nd

Limited number of spots available

Course duration

6 weeks

3 - 4 hours per week



Due on start date


Data forms the foundation of effective product and UX design, empowering designers to shape products that precisely address user needs and enhance user journeys. Moreover, data cultivates collaboration by allowing designers to more effectively communicate with diverse teams and quantify design's impact on business metrics.

In this 6-week course, experienced UX / product designers will build strong proficiency utilizing product data — from selecting pertinent metrics to devising experiments, formulating data-informed design improvements, and delivering data-driven insights to colleagues within their organizations. Each week, students will engage in self-paced online lessons and participate in hands-on projects. They will also meet with an assigned peer group at a regular, scheduled time. These peer group sessions will be led by a design mentor with expertise in data-driven design, and will aid students in refining their project work, addressing outstanding questions, and ultimately gaining the confidence to adeptly leverage data in their respective design roles.

Course Format

During the 6-week online course, participants will engage in a mix of learning moments including:

Clocks self-paced learning illustration

Hybrid format

Complete lessons on your own time each week and then meet live weekly in peer group sessions

Hands-on projects illustration

Hands-on projects

Put theory into practice by analyzing and acting on sample data sets

Cohort critiques illustration

Peer group sessions

Scheduled sessions let you get peer and mentor feedback on your work

Mentor feedback illustration

Mentor feedback

Receive personalized critiques and insights on your project work

What Students Say

“...extremely valuable and applicable to my ongoing work.”

- Rachael S., UX Designer, CNH Industrial

“I really liked the material… 10/10 for quality content.”

- Beatriz R., Product Designer, Personify

“Easily digestible yet robust… The mix of the program being interactive, but self-paced throughout the week, was helpful to me as a mom and working professional.”

- Adrienne H., UI Designer, Yext

Mentorship From a Top Designer

Active learning with peers illustration Active learning with peers illustration

We’ll connect you with an experienced professional designer with a track record of mastery in data-driven design. They’ll guide your progress and provide personal feedback on your work.

Approved by Our Design Advisory Board

The Data-Driven Design curriculum is informed by the experiences of our Design Advisory Board. These senior leaders have years of experience hiring and growing design teams. They know the skills that maturing designers need to be successful today and well into the future.

Course Details

In this course, you’ll learn how to use data to design, launch, improve, and grow digital products. You’ll also practice crafting experiments to validate your design decision-making and create an impact. This course is perfect for experienced UX and Product Designers, with 3-4 hours of course material and activities every week.

Here are a few of the core topics and exercises that will help you sharpen your skills:

Week 1:

Business Value of Data-Driven Design

Getting Started

Understand how data is used in business and product decision-making, and why designers need to leverage it as part of their decision-making process.

Product Metrics

Learn the fundamentals of product metrics, and how teams use them to guide what gets designed, built, and measured over time for apps and web products.

Connecting Metrics to Data

Explore what tools product teams use to monitor product metrics, such as data tracking tools and business dashboards, and how you can use them to better understand user behavior.

Week 2:

Using Data in New Product Development

Data in New Product Development

Learn how to best leverage research and other forms of data when creating a new digital product or feature from scratch.

Design Briefs and Rationale

Understand how to initiate a new product or feature with stakeholders that’s grounded in data and metrics.

Creating Data-Informed Recommendations

Practice creating design recommendations for new product features that build on qualitative and quantitative data.

Week 3:

Iterating Products with Data

Data in Product Iteration

Learn best practices for continuously improving digital products through usage data and data-informed experimentation.

Using Data in Prioritization

Understand how to use data and metrics to prioritize which product improvements should be made first in your product backlog.

Creating Experiments for Product Iteration

Practice planning statistically significant experiments that’ll help improve usage and usability of digital products.

Week 4:

Growing Products through Data-Informed Experiments

Data in Product Growth

Understand what metrics matter most for growing and scaling digital products, and how they can influence overall product health.

Designing Experiments for Growth

Learn best practices for how to set up a data-informed growth experiment.

Week 5:

Overcoming Real-World Obstacles

Moving Past Experimentation Roadblocks

Understand common challenges teams face when running experiments, and how best to address them.

Finding Gaps in Data

Practice identifying when to conduct research or gather data, versus running experiments or building features.

Week 6:

Presenting with Data

How to Structure Conversations Around Data

Build trust and confidence in your work by intentionally structuring your interactions with different stakeholders.

Putting This into Practice

Learn practical strategies for applying the tools from this course with your company and teams.

You're in Good Company

Our community of students, alumni, and mentors work at top organizations, including:

American Express

Get the syllabus and learn more

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Pay nothing today—we won’t charge you until the first day of the course.

Frequently Asked Questions

What do I need to know in order to take this course?

This course is for professionals who’ve worked in a UX/UI design role for at least 3 years, and already have some experience in designing and shipping digital products. If you’re just starting out in UX/UI design, then you should consider our UX Academy Foundations course.

How will this course help my career development as a designer?

This course will help make you a more effective partner to data-minded stakeholders in your organization, such as your leadership team, product management, engineering, and data analytics. After taking this course, you’ll be stronger at using data to make design recommendations and influence feature prioritization in your product backlog. Plus, with improved experimentation skills, you’ll be able to propose and construct experiments that’ll help you prove the value of design improvements. All of these skills will help you create more impact in your role as a UX/UI designer.

Will I earn a certificate in this course?

Yes. Students who successfully complete Data-Driven Design may request that a Certificate of Completion be sent to them via email.

How are peer group sessions scheduled?

Cohort sessions will be held Wednesdays, Thursdays, and Fridays at either:

• 12pm ET (9am PT)
• 6pm ET (3pm PT)

When you sign up for the course, you'll note all of the times that you would be able to meet with a group. Based on availability, we'll place you into a session at one of those times.

If these days and times do not work for you, after you register we’ll ask you to share your broader availability and will do our best to place you in a session that better aligns with your schedule.

Do you offer any discounts?

We currently offer discounts for veterans. We also offer a payment plan that allows you to pay half up front and half at the end of the course. To learn more, contact our admissions team.

What is the course pacing?

Students should expect to spend 3-4 hours per week on course work including time for reading, practice projects, and peer group sessions. The following milestones will exist each week:

Sunday: New content is released.
Wednesday, Thursday, or Friday: Participants will meet with their mentor and peer group to present their work and get feedback.
Friday: Participants will submit their projects to the platform. Participants may choose to make updates to their project based on what was discussed in their peer group earlier in the week.
Monday: Mentors will provide written feedback on project work.

You can also unlock the next unit early by completing all lessons and project work ahead of the deadline.

What if I can’t start the course on launch day?

You’ll have some flexibility on when you complete coursework, but you should plan to have a first draft of your project complete before your peer group session each week.

What if I don’t like the course?

During the first four weeks of the course, you can cancel your enrollment and we’ll provide a prorated refund based on the week of the course that you’re in. After the fourth week of the course, you are no longer eligible for a refund.

Can I use my company’s L&D budget for this course?

Absolutely! Many of our students’ tuition is sponsored by their employer. If you have any questions about how to do this when you’re enrolling for the course, please reach out via our Help Center contact form for more information or contact our admissions team.

Also, to help you with requesting reimbursement, feel free to copy / paste / edit the below email text:

Hi {Manager Name},

I’m writing to you about a course called Data-Driven Design that I’d love to enroll in using my learning & development budget. The course is on Designlab, a platform that’s trained thousands of UX / UI / Product Designers who work at companies like Netflix, Amazon, and Google.

The course is designed to:

- Improve my ability to propose and construct experiments that help benchmark and measure the value of design improvements

- Strengthen my ability to use data when making design recommendations and prioritize the product backlog

- Be a better partner to data-oriented stakeholders around the organization

The course format was specifically set up with working designers in mind, and is a mix of asynchronous lessons, hands-on project work, and weekly peer group sessions facilitated by an expert in data-driven design. These peer group sessions will not only allow me to get direct feedback on my work, but also network and learn from peer designers at other organizations.

The course costs 999 USD, and you can check out the course details here.


{Your Name}

What if I’m part of a team that wants to take this course?

We’re happy to work with a team or company. Feel free to enroll everyone here or book a call with our team for more information.

Take the next step in your career

Invest $999 and grow your approach to data-driven design


Limited Spots Available • Next Cohort Starts February 2nd

You won’t be charged anything today—only on the first day of the course.